Video Marketing

5 Steps to Create the Perfect Video Marketing Strategy

Keep customers engaged and interested in watching your content consistently with a well-planned video marketing strategy. Coming up with a strategy doesn't need to be difficult, but it needs to be well defined. Let's start with some basics.

Video Content

5 Steps To Make Videos People Actually Want to Watch

The key is to understanding what interests your customers, and what intrigues them. Once you understand how to develop content that engages your audience, you'll: Build your following

SEO

A Helpful Guide to YouTube SEO: How to Rank YouTube Videos

Posting videos to YouTube isn't enough to draw visitors - you need to do more. Let's look at how you can leverage the second most popular search engine in the world to bring you more traffic.

Video Creation

How To Make YouTube Videos Using Your Phone

You don't need to buy expensive equipment to make professional-looking YouTube videos - especially when you're first getting started. You can make videos using your phone. So grab your phone and let's get started!

Content

The Different Types of Content You Should Be Creating If You Want To Drive Traffic

It's been said that content is king. And for good reason. Quality content is what attracts traffic and keeps visitors returning to websites. Let's take a look at the different types of content to see which one best suits you. You may find that some are easier for you to do, or receives a better response from your visitors.

Marketing

The Power of Email List: How to Increase Your Sales By Building a List

While it's not the sexiest form of marketing, email remains one of the best ways to increase your sales. Email lists can be great for understanding your customers because they allow you to customize messages and target different segments. Even if your email doesn't result in an immediate sale, it reminds customers that you're out there, when they're ready to make that purchase.

Analytics

Why You Should Care About Analytics (And Why Most People Don't)

Most websites use analytics, but that doesn't mean they use them correctly. Unfortunately, most website owners don't spend enough time monitoring and understanding their analytics. It takes a lot of time. And sometimes it can be hard to understand how to make the data actionable. Let's review some popular types of analytics and see how can they be used.

Marketing

Get Faster! Take Advantage of Google's Latest Changes to Boost Your Search Rankings

Google's latest major algorithm change was released in July and it offers you an opportunity if you haven't taken advantage yet. The latest update gave a boost to websites that had fast page load speeds, a critical factor in delivering good customer experiences. Let's look at how you can speed up how quickly your pages show!

Marketing

Why You Need A Drip Campaign: Insider Tips That Will Save You Time

Drip campaigns are a series of content pieces that are delivered to the customer in a predefined frequency over time. It’s an online marketing tactic that is used to keep your customers engaged with your company and brand. Let's see how you can use them to boost sales.

Marketing

6 Different Types of Digital Marketing: Which One Is Best For You?

Digital marketing is a cost-effective and popular means of reaching customers. Let's review six of the most popular ways to increase sales through digital marketing.

Content Tips

How to Create a Epic Headline (and what goes into one)

Headlines are the key to getting your audience to click on your content. Read about some easy things you can do to write a great headline that draws in readers.

Marketing

Valuable Insights You Ought To Know About Influencer Marketing

Influencer marketing has become such a popular strategy because it's low cost for the company and the influencer agrees to promote their products in exchange for compensation. It can be very effective for reaching a target market that may not be in your direct customer demographic. Learn more about influencer marketing.